Scotland China Ready 2019

Posted in: Conference

Date and Time


Waldorf Astoria, Edinburgh Book Now

An opportunity to hear the latest information and progress on the China Ready project.  Programme outline follow:

8:15am – 9:00am

Registration, Breakfast & Networking

9:00am – 9:05am


Alice He, Edinburgh China Social Media Manager & MC for China Ready 2019

9:05am – 9:15am

From Zero to Hero – the latest on the Edinburgh China Ready Project

Rob Lang, Chair of Edinburgh China Ready

9:15am – 9:25am

China:Scotland – A Growing Opportunity

Chinese Consul General Pan Xinchun

9:25am – 9:35am

100,000 Opportunities – Chinese Students in the UK

Martin Reynolds, MR Culture & Sport

9:35am – 10:00am

The Chinese Consumer in Scotland

Derrick Hardman, Managing Director (UK), Global Blue

10:00am – 10:20am

Team Scotland: Building Scotland’s China Market

Christina Bruns, Senior Marketing Manager for China at VisitScotland

10:20am – 10:30am

Q & A Session

10:30am – 11:10am

Coffee Break & Networking

11:10am – 11:45am

What’s New? The Latest China Travel Trends

Sienna Parulis-Cook, DragonTrail

11:45am – 12:30pm

Lessons from the Frontline: China Champions Business Case Studies

3 inspiring case studies from Scottish tourism businesses

12:30pm – 12:40pm

Q & A Session

12:40pm – 12:50pm

Reflections, Feedback & Chinese Take Aways

Rob Lang, Chair of Edinburgh China Ready

1:00pm – 2:00pm

Networking Lunch