Business Mentoring Brings Love Loch Lomond members together to create new business opportunities
Lomond Woods, Balloch and Love Loch Lomond Members
The mentoring scheme offered to Love Loch Lomond business members has also offered businesses the chance to collaborate together on enhancing the visitor experience.
Paula Smith, Park Manager of Lomond Woods works with many fellow Loch Lomond members to enhance Lomond Woods offering for their customers.
Cross-selling works well for everyone and shows that you are looking for ways to help your customers to experience an amazing visit to the area – a definite way to gain loyalty and repeat bookings.
It’s important to have local connections and an awareness of what everyone else does. It’s important for the independent businesses to pull together and share the customer base. Together we can ensure the Loch Lomond experience is one to remember.Paula Smith
In Your Element & Tree Zone
Paula says: “Owner Mike and Marketing Manager Natalie are easy to talk to, understand our business and understand how much business we send their way. It’s important to have synergistic working - they look at what we have and vice versa.”
Both businesses cross-promote one another on social media, In your Element and Tree Zone give Lomond Woods 10 % discount vouchers for their customers and both businesses have experienced increased sales and visibility from joined-up working.
Having up to date information at your fingertips for guests is crucial and Sweeney’s Cruises send their timetables to Lomond Woods on a daily basis and create customer discounts too, their knowledge and experience on the water is fantastic.
Both businesses, again, cross-promote social media engagement.
Lomond Woods also enjoys excellent collaborations with the Bird of Prey Centre at Loch Lomond Shores, local restaurant La Cucina, Wrights Taxis and Balloch Co-Op to name but a few.
Partnership working can prove very successful, offering a win-win for both the business and the customer. Would your business and your customers benefit from a new collaboration?
To discuss collaborative working initiatives with Lomond Woods Holiday Park, contact Paula Smith: firstname.lastname@example.org