Grow Your Business with The John Muir Way

Posted in: Blog

Can your business take advantage of its proximity to The John Muir Way?

As one of Scotland’s Great Trails, The John Muir Way presents a fantastic growth opportunity for local businesses and attractions wishing to tap into the growing walking and cycling tourism market in Scotland.

So What's New?

Funding has just been secured for a new marketing project aimed at substantially increasing footfall on the route. A key focus of this initiative is to work directly with businesses to shape marketing activities in a collaborative way, ensuring that everyone makes the most of the increased footfall.

By working together, the aim is to help businesses raise their profile as a destination on The John Muir Way, reach new customers and ultimately secure additional revenue.

How you can get involved

If this opportunity interests you, the project leaders would like to hear from you. They've prepared a short survey to gather your feedback on The John Muir Way and for you to tell them about you and your business.

It only takes a few minutes to complete and will give them a better understanding of your business so they can follow up with you effectively.


The John Muir Way is a flagship project for the Central Scotland Green Network (CSGN) providing opportunities for visitors, local people and businesses to benefit from the diverse landscapes and rich natural and cultural heritage of central Scotland.

For further information about The John Muir Way, please visit