2017 is proving to be a booming year so far for international tourism to Scotland, according to the latest tourism statistics from the International Passenger Survey (IPS, Q2 2017) published by the UK Office of National Statistics (ONS) and the Great Britain Tourism Survey.
Responding to the latest statistics VisitScotland Chief Executive, Malcolm Roughead said: “It is magnificent to see such spectacular growth from international markets in what has been a busy year for tourism in Scotland. Across the board from accommodation provider to CalMac Ferries to Edinburgh and Glasgow airports, we have heard from many who have had a record-breaking year.
“Such major growth from our international markets can be attributed to increased, targeted marketing activity in key North American and European countries, favourable exchange rates, increased capacity on flights and the Outlander effect which has taken the country by storm since the release of the popular TV series”.
It is magnificent to see such spectacular growth from international markets in what has been a busy year for tourism in Scotland.
Malcolm Roughead VisitScotland Chief ExecutiveMr Roughead commented on the fact that domestically, the day trip and holiday market appears to be booming in Scotland, with an increase in visitors by 9.3% and 4.6% respectively in the first 6 months of the year. This is also reflected by the significant rise in Historic Environment Scotland attractions reported last week which is great to see during this themed Year of History, Heritage and Archaeology.
Find more information and access to the 2017 tourism statistics here.