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Research and evaluation report on camping within Loch Lomond and The Trossachs National Park
Download the summary report outlining the key facts and figures of visitor research in Loch Lomond & The Trossachs National Park.
This business opportunity toolkit aims to show why businesses need to think differently about how to engage with the youth traveller; and offers tips and suggestions on how to market, position and communicate products and services to this growing market.
Find out more about the current state of the global youth travel market, get key facts and figures, and discover the key characteristics of youth travellers.
Millennials, Gen Z, Gen Y? It's important to have a clear understanding of current definitions of youth travellers in terms of age, demographic and behaviour in order to know how to best engage with them.
Find out more about the kinds of activities which inspire youth travellers to choose a destination and get insights into what's attractive about the Loch Lomond area.
What do we know about the potential for youth travellers and visitors to Scotland, Glasgow and the Loch Lomond area?
Technology plays a fundamental role for youth travellers in how they seek information and share experiences.
This section presents ways in which you can adapt your business to engage with youth travellers, tips to make the most of business opportunities and examples to inspire.