Over two consecutive courses, you will understand the need for a Business Plan in starting and running a successful business, be able to describe your business and learn how to present your plan. You will be able to manage a profit and loss account, produce a cash flow and understand the main sources of finance. You will be able to describe the role of marketing in the business, identify your potential customers and understand the marketing mix. You will be able to identify and complete the market research required to support your business plan