Tourism
Research Highlights Value of Tourism to Rural Communities
New research from national tourism agency VisitScotland has highlighted the vital role tourism plays in supporting local communities across Scotland.
The study has revealed that in some communities of Scotland, such as Argyll & Bute and the Highlands, tourism employment accounts for nearly double the national average of 9%.
Tourism has the biggest impact on employment in Argyll and Bute with17% of the population employed in the sector. Other areas that lead the way in tourism employment include Highlands (14%), South Ayrshire (13%) and Orkney (12%).
Between them, Edinburgh, Glasgow, the Highlands, Aberdeen City and Fife accounted for almost half of tourism employment in 2015 with 103,400 jobs. Overall there are 217,000 jobs relating to tourism in Scotland.
