Blogs and social media posts are a great tool for tourism businesses to tell stories and inspire people.
Statistics show that small businesses with blogs generate 126% more leads. What is “compelling content” and how does this impact on online conversions? Learn how to determine and create the content you should be producing for social and digital media platforms to engage customers.
This workshop focuses on blogging, social media posts, hashtags and search optimisation all of which contribute to the creation of compelling content.
What do you need to bring?
Delegates are asked to bring their own Laptop or Tablet. Don’t forget to bring a power pack.
Who should attend?
Marketing executives and those with marketing responsibilities who need to learn how to quickly and effectively produce great content for use on social media and websites. Delegates should have a basic understanding of organic search engine optimisation.
What will you learn?
- Creation of audience-focused content and compelling headlines
- Complying with organic search engine optimisation
- How compelling written content can support online conversion
We maintain a 48 hour cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.
DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.