Sense of Place Marketing: Being local is not enough - you have to be good
This case study, based on a learning journey to the rural Telemark region of Norway in September 2017, aims to look at the concept of sense of place, and how it has been reflected or applied within Norway'sTelemark region and where appropriate, the wider country.
The opportunities included are intended to be useful for the local tourism businesses, trade bodies and suppliers within the tourism economy.