Tourism Businesses: Confident or Concerned STA Report on the factors affecting tourism businesses in Scotland

Credit: Scottish Tourism Alliance

Findings of the STA four-month research project exploring the variety of factors affecting the future growth of tourism businesses in Scotland.

This report based on research conducted by the Scottish Tourism Alliance provides an analysis and evaluation of the current level of confidence within Scotland’s tourism sector around future profitability and investment. It also highlights the factors that are expected to have the greatest impact on the sustainability and growth of tourism businesses over the next three years.

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